What talking to your members is worth.

Members who engage with your emails spend more — our data shows 1.4× to 2.1× more than those who don't. Move the sliders to see what that's worth.

The inputs

Members you email

Engage (click) with your emails

A non-engaged member spends / year

Engaged members spend the key driver

× more

Extra annual spend from engagement

≈ $0

a year — because engaged members spend more.

Illustrative model. Extra spend = members × engagement rate × non-engaged annual spend × (lift − 1). The lift (1.4× Rest of World, 2.1× North America) is from our own data — members who click emails spend that much more than members who don't. A strong, universal pattern across our base; not a guarantee.